Love bridges traditional collecting with NFTS by offering the original artwork as well as a dynamic augmentation of the piece. Through the lenses of legacy and story, Love has worked to bring her images to life through movement and animation. Love paired her work in combining the physical, digital, and animated into one experience- a gift package for the collector. Love's offering gives collectors access to the value offered by NFTs as well as holders of rare, high-quality, fine art. This creates value not only for crypto-natives but also for those who seek to combine the traditional with the cutting-edge.
Art is Why I get up in the Morning
"Layla Love's methodology represents something rare in the venerable medium of photography.
She mixes stuff up. That is to say she can be at once as objective about her subject matter as and committed to it as any member of the secular priesthood of Magnum, she can be as disturbingly intimate as Sally Mann and she can take off into a luminous world of high-tech pictorialism. All of which she does without sacrificing consistency. Mark my words when I tell you that Love's work is of historical importance."
- Anthony Haden-Guest, Acclaimed Art Critic